Chapter 4 (Walt Disney Parks and Resorts – Forecasting Provides a Competitive Advantage for Disney) 1)Provide a high-level overview and history of the company. 2)What have you learned about this company’s operations management? 3) Explain how Disney uses various forecasting models to manage their parks and resorts (judgmental models, econometric models, moving-average models, and regression models). 4) Identify the techniques used by Disney to “manage demand” and how those decisions impact the daily work schedules for staff assigned at its parks. 5) What type of information is gathered from the Disney surveys administered to its guests, its employees and to travel industry professionals, and how is this information used for forecasting purposes? This itself is the question !!!!!!!!!!!


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